Policy status:In Force
Date Effective:2008
Policy Type:Information and Education>Information provision, Information and Education>Advice/Aid in Implementation
Policy Target:Industry
Agency:Federal Competition Bureau
Description:On 25 June 2008 Canadas Federal Competition Bureau issued guidelines developed with the Canadian Standards Association for companies making environmental claims. The guidelines seek to inform industry and advertisers of areas where Canadas competition statutes directly or indirectly apply to environmental claims, and to provide an overview of requirements for claims. It also serves as a best practice guide to the application of the statutes, providing practical examples of how such standards can be applied to environmental claims. Among other practices, the Guide states that vague claims implying general environmental improvement are insufficient and should be avoided; for example, terms such as "green", "environmentally friendly", "all natural", "environmentally safe" and "eco", are discouraged because they do not convey a precise or specific meaning to consumers and are difficult to effectively substantiate. Environmental claims should be clear, specific, accurate and not misleading. In addition, environmental claims should be verified and substantiated, prior to being made. Substantiation refers to the existence and availability of supporting information for environmental claims while verification deals with the accuracy or reliability of such information. The Federal Competition Bureau and the Canadian Standards Association also plan to raise awareness and understanding of the guidelines over the next year, setting up meetings with businesses and associations.

Last modified: Wed, 18 Jul 2012 16:48:51 CEST