Country:France
Year:2001
Policy status:Ended
Date Effective:2001
Policy Type:Policy Support
Policy Target:
Description:A national information campaign, sponsored by ADEME (Agency for the Environment and Energy Management) and the Ministries of Environment and Industry, ran from June to November 2001, at a cost of €6.1 Million. It was aimed at consumers with the objective of harmonising individual interests with the collective goal of reducing GHG emissions, in particular with relation to climate change policies. The campaign was supported by a mass-media plan on television and radio, and field operations with partnership of professionals.

Last modified: Wed, 11 Jul 2012 17:29:54 CEST