Country:European Union
Policy status:In Force
Date Effective:2006
Date Ended:2009
Policy Type:Information and Education>Information provision
Policy Target:Framework/ Multi-sectoral Policy
Agency:European Commission Environment Directorate-General
Funding:EUR 6.2 billion
Description:The European Commission launched a large-scale public awareness campaign in May of 2006 to raise awareness on climate change. The campaign uses TV, outdoor and newspaper advertising, as well as a range of electronic tools, such as banners and e-mailings, to attract attention. There is a school student element as well: the Europa Diary for 2007-2008, with more than 2.3 million copies distributed throughout Europe this school year, includes a section on climate change and encourages students to reduce their personal greenhouse gas emissions by making small changes to their daily behaviour. The third and final stage of the campaign, launched 5 June 2008, focuses on Hungary, Poland, the Czech Republic, Romania and Bulgaria; countries where national campaigns have not yet been implemented. The campaign will comprise a TV advertisement, a "Be a changer" competition targeted at youth, an internet campaign targeting youth-focused portals and chat platforms. The final stage of the campaign will cost EUR 1.5 billion.

Last modified: Tue, 10 Jul 2012 15:34:35 CEST