|Policy Type:||Economic Instruments>Fiscal/financial incentives, Policy Support|
|Agency:||Natural Resources Canada (NRCan)|
|Legal References:||2003 Federal Budget|
|Funding:||$5.5 million over 4 years|
|Energy Efficiency Description:|
The Marketing of Efficient Vehicles Initiative (or Auto$mart program), a complement to the Motor Vehicle Fuel Efficiency Program, encourages and assists motorists to buy, drive and maintain their vehicles in energy-efficient ways. It includes: - a labelling program and an awareness and information campaign (including the Auto$mart Guide and the annual Fuel Consumption Guide) to encourage purchases of more efficient vehicles. A label similar to the Energy Star label, currently used on consumer appliances, will be introduced to provide a new vehicle ranking and a highly visible endorsement high-efficiency vehicles. Since 1999, vehicle manufacturers have been attaching an EnerGuide for Vehicles fuel consumption label to their cars, vans and light duty trucks. - an awareness and information campaign to encourage reduced fuel use through improved vehicle maintenance and modified driving practices. The campaign includes the Auto$mart Guide, resource materials to driver educators for fuel-efficiency training to novice drivers, and Web-based communications tools that support and encourage the development of new initiatives of local governments, industry and associations to promote fuel efficiency.
|Climate Change Description:|
The Marketing of Efficient Vehicles initiative will provide market pull for more efficient vehicles and also support the consumer education campaign, implemented as part of the existing Motor Vehicle Fuel Efficiency Initiative, by initiating targeted campaigns to reduce fuel use through improved vehicle maintenance and modified driving practices. The initiative will also encourage Canadians to purchase the most efficient vehicles that meet their everyday needs by providing information and promoting the use of more efficient vehicles. A system similar to the Energy Star system, currently used on consumer appliances, will be introduced to provide a new vehicle ranking, as a very visible signal directing consumers to the purchase of high efficiency vehicles.
|This record is superseded by:||ecoENERGY for Personal Vehicles|
Last modified: Thu, 14 Mar 2013 12:15:52 CET